Social Media Rapid Growth

There is not a doubt that social media has grown immensely during these past couple of years. With the creation of MySpace, Twitter, Facebook, people and companies have 'expanded' in a sort of way. For example, companies have started to implement their products and information on social pages, by opening their 'like' profiles. A lot of companies have gained success doing this type of marketing because in the world we live in today, it is all about networking.

When an individual clicks 'like' on a Facebook profile which belongs to some sort of company or artist, it gives that person a sense of having a 'relationship' with someone they never thought of. That, I believe is one of the biggest points why someone likes a page. It is important for companies to keep in touch with their followers whether is on Facebook or Twitter because that creates more opportunities for them to create business relationships; it may be to strengthen one or it may be for the creation of a new relationship.

I use the method that companies and artists use these days with my own music company. I have a Deejay company named Power Beatz. What I did was open a Facebook page to keep in touch with my customers; by having my old customers or followers like my page I gain other new followers which creates business for me. It is not easy I admit it, but I try to post almost every day some new info or even sometimes new mixes made by me, I also ask for feedback and even comment on my followers status updates so they see I care for them.

According to different studies, research shows that Facebook has a lot of marketing potential for many different reasons. One of the reasons is that people spend 1 minute on Facebook of every 3 minutes spent online, meaning people may spent up 23 hours on Facebook a week. Another reason is that the ads put on Facebook which appear on people's profiles are seen by others so that attracts many people. For those and many more reasons companies are turning their focus on marketing all their products and services on the web.

E-Marketing is becoming more important than we think!

Sources:

www.facebook.com

http://www.socialmediaexaminer.com/facebook-marketing-studies/

http://www.rice.edu/nationalmedia/news2010-02-18-facebook.shtml

Be Careful! An Application Might Take Your Job.

It seems as if the world we live in turns each day into an 'app'. If we think about it, now everything has an app. For example Banks, Movie sites, Stores, Restaurants, Health institutions. Everyone has a Smartphone these days and developers are implementing more applications everyday. Where are we going with all of these ingenious apps? In a sort of way it is fine to have some apps in a cellular phone, but having so many companies creating applications for so many different purposes is making this world more and more reliant on technology. Do not get me wrong, technology is a great accomplishment made by the human being, but to a big extent is making our world and our habitants rely all the time on a machine to do everything for us. Where are we all going with it? I will tell you where. Picture this in your head. Every human interacting through a screen or a simple artifact like a watch and seeing people there or even having simulators to make us feel as if we are physically on a place shopping, eating or whatever the case may be. These so called inventions are making us be less productive with our minds and potentials. We are getting so comfortable that some of us are not noticing how bad is going to be for us in a future not distant.

A simple thing as an application on a cellular phone is taking jobs away from people. for example the  Starbucks card mobile app might very convenient for someone wanting to pay for a Vanilla Bean, Mocha Frap, Marble loaf, or even a box of gum, but the truth is that if we really think about it, the app is taking a simple job from someone who can do the same by just processing the card or get the cash for that product purchase. In addition, it makes it less personal. I mean tell me which company does not care about customer service. Personally I like when I go into a restaurant or any store and someone approaches me to ask if I need help or is just there to greet me when I order something. Believe the next step is going to be just going into a Starbucks with a bunch of machines and using your app to pay and even order and that machine just gets your coffee ready.

Technological advances are great to certain extent but it is going too far.




Sources:

http://www.appolicious.com/shine/articles/4969-starbucks-rolls-out-payments-nationwide-with-starbucks-card-mobile-iphone-app

http://www.apps-world.net/northamerica/

http://news.starbucks.com/article_display.cfm?article_id=490